11 Tips to Keep Your Social Media Content Engaging & Relevant
Social media is a huge asset for any business, no matter the size. It can be used to generate revenue, expand your customer base, and even increase brand awareness.
If you want to learn how to keep your social media channels popular and relevant, then you've come to the right place! Let's break down some of the top ways to inject creativity into your social media strategy.
Why You Need To Get Strategic With Your Social Media
When it comes to keeping your social media feed fresh and relevant, many things need to be considered:
What type of content should I post?
How often should I post?
How do I get my posts noticed among an ocean of other posts in my network?
These questions might seem daunting at first glance, but they are crucial to keeping your social media feed fresh and relevant.
Whether you are a small business owner or a brand influencer, social media is a great way to reach your audience.
But what happens when you publish a post, and it seems to go unnoticed? Does this mean you aren't good enough to be seen online? Of course not! The problem is that you are missing the right social media strategy!
To keep your feed fresh and relevant, it's important to strategize how you promote yourself through all of the different channels available today. Not only will a strategy help with getting more likes, comments, and followers, but it can also increase brand awareness for small businesses or even lead potential customers directly back to your own website.
Here are our top tips for keeping your social media posts engaging and relevant:
11 Tips To Keep Your Social Media Channels Relevant & Engaging
1. Share posts with infographics, videos, and graphics to add visual interest.
This will not only help with the number of likes you get, but it also helps to boost your brand awareness.
Infographics are great as they are visually engaging and can be easily shared. Videos are a great way to "stop the scroll" and pull in viewers to your content.
2. Include links in your post to drive traffic back to your own site or other blog content.
Posting links to your website or blog posts is a great way to drive traffic back. Adding a link also shows that you are keeping up with other industry experts and are offering something a bit extra to your faithful readers and followers!
3. Post about events and content that are relevant to your audience.
Whenever you do a blog post, make sure it is relevant to your audience. You want people to keep coming back because they know that what they are reading will pique their interest.
You may have loved your dinner last night, but unless your followers are foodies, avoid posting about it too often!
4. Write a roundup of the top stories from around social media.
A weekly or monthly topic roundup for your industry or market is a great way for your followers to keep up with your niche without feeling like they're missing anything important.
This is a great way to help readers who follow you for insights and tips but don't have time to read every single one of your posts in one sitting.
5. Write reviews of products, services, and apps.
A great way to build and keep a following online is to offer content that is informative and engaging. Your followers will trust you if they know that what you're writing gives them insight alongside expertise.
6. Share a quote or two each day to challenge people to take action on what they read.
Every social media influencer wants to have influence. The best way to build influence is through inspiration! Keep a collection of quotes on hand from books, articles, and media that you can share consistently with engaging images or videos.
7. Turn your posts into blog content by writing articles that discuss the topics you cover.
Another great way to build relevant content is by turning posts into long-form articles that your followers will enjoy reading. It will also help you unlock some of your own creativity by getting outside the caption box.
8. Share articles and content from other leaders in your industry.
Why try to reinvent the wheel when you can stand on the shoulders of your industry giants?
Share articles and content from other leaders in your industry to help generate some buzz for your own content. Those you share won't mind the extra attention!
9. Make sure you're using hashtags strategically.
Using hashtags is a great way to help build connections and foster conversations with like-minded communities on social media.
A word of warning: Don't get hashtag-heavy, and make sure you don't lose the essence of your post by filling your feed with senseless hashtags. Your audience is smart, and they will see through your attempts to raise interest with hashtags.
10. Keep your content varied across different social media channels.
One of the best ways to keep your social media content fresh and relevant is to switch up which networks you post on.
Facebook, for example, might not be a great channel if all you ever do is share links. On Twitter, though, it's more acceptable to tweet about articles or interesting developments in your industry.
Don't post the same thing on every social media channel—learn what people want from each network before posting content that may not appeal to that user. You can use the same idea across channels, but change it up so that you aren't recycling your content!
11. Choose a running theme that you can use across all of your posts.
One way to get creative and draw in followers is to post content on a running theme. Whether it's tips that are specific to your industry or a week-long emphasis on a topic, you can break down a big idea into smaller, daily posts that will fill your calendar and engage your followers!
Get Creative & Keep Posting!
These tips are a great way to start posting high-quality, engaging content relevant to your audience. Don't be afraid to take a look at your favorite online influencers and brands who are doing this well, and model your own strategy after their own.
A key component to keeping your social media content fresh and engaging is a strong digital posting strategy. It can be difficult to keep up with the ever-changing landscape that is social media marketing, but if you have a plan that keeps these tips in mind, then staying on top of trends shouldn't be too hard.
What other tips or tricks do you find yourself using regularly? Let me know! I'd love to hear from you as we continue building this list together.