• Brad Bartlett

4 Tips for Creating Great Online Content



Whether you are a social entrepreneur or a digital native, you likely spend at least five minutes (or hours) online trying to make an impact.


Whether you are trying to share information about current events, inspire others in your circles to action on social change, or just putting funny memes, creating content online has never been easier - or more incredibly difficult.


You're trying to make an impact online, but you feel like it's a lost cause. You've written out that long-for post about It seems as though everyone else has figured out how to do this! How can you even compete?

But what if I told you that there was a secret formula that would help you get more traffic and sales than your competitors? Would you want to know it? Of course!


That's why I'm here today – to tell you that there is not a secret formula to great online content creation. It's actually a combination of trial-and-error, brain-breaking creativity, and a lot of viral luck. (The good kind of viral.)


If you are looking to add a bit of pizazz to your online presence, here are a few tips on how you can start curating great content online:


4 Tips for Curating Great Online Content


1. Identify your niche

One of the most important things you can do as a digital creator is to find your niche – that something about you and your content that makes you stand out from everyone else. That little aspect of yourself that will guide people towards engaging with all of the content that you put online.


You may be wondering where to start – how do you even find your niche online? If you are an entrepreneur, a digital native, or just trying to share content that matters to you in hopes of making a difference in someone's life, here are some digital marketing tips on finding the right digital niche:


2. Pursue your passions

One of the easiest ways to find your digital niche is by finding what you are most passionate about.


Take a look at what matters most to you and try to create content about it – share it online, start conversations around it, and get people talking about the topics that matter most to you.


3. Learn what is working for others in your niche or industry

Once you have found your niche, take a look at what other digital creators are doing to engage their audience.


Some digital creators make it look easy – they produce content that goes viral every single time! These digital creatives probably started out by creating one or two pieces of viral content that opened up the door for them to keep sharing their voice online.


This doesn’t mean you copy their content. Big no-no. Instead, think about why that digital content is so engaging. Consider every scroll session a "digital case study."



4. Be authentic and invest in yourself

A large part of digital content creation is just being yourself. Your audience needs to know what to expect from you when it comes to digital content, so don’t throw out a bunch of random content for the sake of filling your social feeds or digital newsletter.


Your digital persona is your reputation online, so take the time to curate content that will make you (and those around you) proud.


If you're hoping to find digital niches with a digital community, you need to invest in yourself – and not just financially.


You need to invest time into your digital presence: reading books about digital marketing, brainstorming content ideas, creating social media profiles for your digital voice – investing in your digital self will help you find that niche online that actually matters to you.


Be the Creative That You Know You Are

Will these tips work overnight? No - again, it's not a secret formula - but by staying consistent and engaging with other users online, you'll quickly build a rhythm that will feel right.


Don't forget to have fun. The digital space is there to explore and make a difference in the real world. Much of your content will fall flat and you'll look at your hilarious tweet wondering "What is WRONG with everyone? This is HILARIOUS!" Don't let low engagement keep you from moving forward.


You are a digital creator - not an aspiring digital creator. It's time to drop the doubt and start being the creative that you are!



Need a little extra help bringing your social media content to life? Contact Pipe & Pen Writing Services today to learn how we can help you create content that works!

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