Photo by Kate Oseen on Unsplash
The ways that we take in information continue to evolve, but the faithful podcast has held its own against newer, shinier distractions.
In fact, according to Edison Research, approximately 32% of Americans listen to podcasts monthly, with over half of Americans reporting they listen to at least one podcast regularly!
Podcasts offer listeners a unique blend of entertainment, education, and convenience--not to mention the benefits of portability.
The ability to listen to your favorite shows on the go or while doing chores makes podcasts an attractive medium for busy people who want to stay informed.
But there's one aspect of podcasting that is often overlooked: the potential for turning your podcast content into engaging blog posts.
Transcribing your podcast episodes is a great way to repurpose valuable content, pick out interesting quotes and statistics to include in your blog post, and keep the conversation going long after your episode airs.
And it's not as difficult as you might think. Here's a step-by-step guide to turning your podcast into an engaging blog post:
Step 1: Write Out or Transcribe Your Podcast
In order to turn your podcast into a blog post, you'll first need to transcribe your episode content.
Whether you choose to write out a script or simply highlight the main points, having a written record of what you and your guest said is essential for creating an engaging blog post.
If you want to make this process even easier, consider investing in a transcription service like Otter.ai. These services use artificial intelligence to transcribe your audio files quickly and accurately, so you can spend less time transcribing and more time writing your blog post.
Step 2: Pick Out Relevant Quotes and Statistics
Once you have your transcript, it's time to start picking out the best quotes and statistics to include in your blog post.
Look for quotes that are interesting, humorous, or thought-provoking. You can also include statistics in your blog post to back up your points or add credibility to your arguments.
Remember to cite your sources whenever you include a quote or statistic in your blog post. This will give credit where it's due and help your audience verify the information you include in your post.
Step 3: Incorporate Your Quotes and Statistics Into Your Blog Post
Once you've identified the most relevant quotes and statistics in your blog post, it's time to incorporate them into the content.
The quotes, stats, and other interesting bits of info can help guide the flow and format of your blog.
Whether your blog is a recap of the podcast episode, a commentary on the topics discussed, or something else entirely, the quotes and statistics you've selected will help add structure and substance to your post.
Step 4: Add Engaging Images
In addition to quotes and statistics, images can also help make your blog post more engaging.
Consider adding an image of the guest (if you have one) to help readers connect with your interviewee. Or, if you're discussing a specific place or event, try adding an image of the location.
Adding images is also a great way to break up longer text sections and keep your blog post visually appealing.
Step 5: End With a Call to Action
Finally, be sure to include a call to action at the end of your blog post.
Whether it's inviting readers to share their own thoughts in the comments, signing up for your newsletter, or promoting an upcoming event or webinar, ending your blog post with a clear CTA is one way to ensure that you're using your podcast content to its full potential.
Make your CTA clear and obvious - this will help readers know exactly what to do once they read your fantastic blog post.
(BONUS!) Step 6: Create Mini-Blogs for Social Media Posts
Consider creating mini-blogs to promote your podcast blog to help boost engagement.
You can break up your full blog post into smaller chunks of content (ideally, around 100 words each).
Then, you can share these bite-sized posts on platforms like Instagram, Facebook, and Twitter to reach a wider audience. These also make great show notes for your podcasts’ website.
Don't forget to include a link back to your full blog post in each social media mini-blog. This will boost traffic and help you generate more interest over time.
6 Tips for Creating Engaging Podcast Blog Posts
No two blogs or podcasts are created equal. If you are going to see traffic from your blog, it is important to make sure that you are creating content that is engaging and interesting to read.
Here are a few tips for how you can make your podcast blog posts more engaging:
1. Keep it short and sweet: Nobody wants to read a long, drawn-out blog post. Get to the point and make your argument quickly and concisely.
2. Use strong headlines: A great headline will make people want to click on your blog post, even if they don't know anything about the topic. Use strong keywords and actionable verbs to create headlines that pack a punch.
3. Make it visually appealing: Adding images, videos, and infographics to your blog post can help make it more visually appealing and interesting to read.
4. Use engaging language: "Write like you speak." Use contractions, active voice, and first-person pronouns to make your blog post sound more natural and conversational.
5. Don't shy away from controversy: If you are tackling an interesting or controversial topic, don't shy away from exploring different viewpoints and perspectives. This can help make your blog post more engaging and thought-provoking.
6. Incorporate feedback and quotes from your audience: Invite comments and feedback from your listeners to help engage them with the content of your podcast and blog. You can also incorporate quotes from your listeners or audience members directly into your blog post to show that you listen and respond to their feedback.
Overall, creating engaging podcast blogs takes a bit of time, effort, and a good understanding of your audience and the content of your podcast.
But with the right approach, you can create compelling content that will help you reach new listeners and grow your online following. Give it a shot today, and watch your traffic (and conversions!) soar.
Want to learn more about how to create engaging and conversion-specific blog posts out of your podcast episodes? Want to hire a proven copywriter to do it for you? Contact Pipe & Pen Writing Services today to learn more!