• Brad Bartlett

4 Steps to Create an Effective Client Content Brief

Enhance your writing projects with a well-crafted content brief. A quality content brief will help you prepare the best possible content for your clients, resulting in better outcomes and partnerships that last longer.


Photo by Glenn Carstens-Peters on Unsplash


If you are a copywriter or digital content creator, you've been there: A client contacts you with a project... but doesn't have any real direction for what they want.


They might say something like "I need a website" or "I need an eBook", but that's about it. Or they might give you a list of topics they want to be covered, but no real guidance on what they are looking for in terms of tone, style, or approach.


Without a clear content brief from the client, it can be difficult to deliver the project that they actually want. That's why an effective content brief is critical for any project's success.


As the content creator, it's then up to you to try and figure out what they really want - which can be a huge challenge when you don't have all the information.


When the information about a client's project is limited, it can be difficult to deliver the results they are looking for.


That's why an effective content brief is critical for any project's success - it helps to ensure that both you and the client are on the same page from the start, and makes it much easier to create content that meets their needs.


So, what is a content brief, and how can you create an effective one? Here's everything you need to know.


What is a Content Brief and Why is it Important?


A content brief is a document that provides information about the project and goals for the content you are creating.


Essentially, it helps to make the process of creating content more straightforward, by providing clear direction on everything from tone and style to specific topics or keywords that need to be covered.


This is important because it can help to avoid confusion and misunderstanding from the start, allowing you to deliver content that truly meets your client's needs.


At its core, a content brief includes all of the information about a project that you will need in order to create effective content for your client.


This might include things like:

  • The overall goals or objectives for the project

  • The target audience for the content

  • Specific topics or keywords that need to be covered

  • The tone and style of the content

  • The format of the content (e.g. blog post, e-book, website page)

  • The length of the content


When you have the right information outlined in your content brief, it becomes much easier to create content that effectively meets the needs of your client - whether you're working on a website, e-book, or other projects.


The Benefits of Having a Well-Written Content Brief


So, why is a content brief so important?


There are actually several key benefits to creating an effective content brief for your clients - some of which include:


1. Avoiding confusion and misunderstandings between you and the client.


In the absence of a content brief, it can be difficult to figure out exactly what your client wants from their project.


2. Ensuring that you deliver quality work.


When you have all of the important information outlined in your content brief, it's much easier to produce high-quality work on a consistent basis - and avoid any misunderstandings or disappointments for your client.


3. Reducing the time it takes to produce content.


When all of that critical information is outlined upfront, you can get into a flow with your writing and create content much faster than when you have to stop and figure out what needs to be included in every project on an ongoing basis.


4. Helping the client understand how they can better enhance their content.


Your client may not always have the experience or knowledge to create effective content on their own.


Having an effective content brief can help them understand what they need in order to make improvements over time, and ultimately deliver better results for their own projects.


So, if you're looking for a way to improve your workflow and provide more value to your clients, a content brief is definitely worth considering.


How to Create an Effective Content Brief for Your Clients


Now that you understand the importance of a content brief and some of the benefits it can offer, let's take a look at how you can create an effective one for your clients.


Step 1: Begin by outlining the goals and objectives of the project.


This is essential for any content brief, as it will help to define what you'll need to focus on when you're creating your content.


In some cases, this may be an overall goal like increasing online traffic or boosting sales - while in others it might be more specific, such as creating awareness around a new product launch.


No matter what the goals may be, make sure you have a clear understanding of them before you start writing your content brief.


Step 2: Next, identify the target audience for the project.


This is important because it will help to determine the style and tone of your content, as well as the overall approach you'll need to take.


For example, if you're writing for a corporate audience, you'll likely need to use a more formal tone than if you're writing for a general consumer audience.


Once you have a good understanding of who your target audience is, you can move on to the next step.


Step 3: Outline the specific topics or keywords that need to be covered in your content.


This will allow you to make sure that you're addressing the needs of your client and delivering exactly what they're looking for.


If you're working on a website, this may be something like creating a page on each product or service your client offers or highlighting key features and benefits of a particular product.


Whatever the case may be, make sure that you clearly outline all of the important information you'll need in order to create effective content for your client.


Step 4: Finally, establish a timeline and budget for the project.


Having these details laid out from the beginning will help to ensure that you're able to stay on track and deliver your content by the deadline, without exceeding your budget.


So, with the above steps, your content brief may look like this:


Project:

The goal of this project is to create quality content that will boost online traffic, increase sales, and help to promote a new product launch.


Target Audience:

This project is targeted toward a general consumer audience, with a focus on individuals who are interested in purchasing our products or services.


Key Topics & Keywords:

Some of the key topics and keywords that need to be covered in the content include product features, benefits, pricing, and availability.


Other Important Information:

The project timeline is 2 weeks from start to finish, and the budget is $500.


Enhance Your Projects with Content Briefs


With a simple yet effective content brief, you'll be able to provide more value for your clients and help them to create better results from their own projects.


So, if you're looking for a way to improve your workflow and provide more value to your clients, consider including a content brief in your next project!


Use the above tips to easily create a content brief that will help you deliver better results for your clients!


Would you add anything else to this content brief? Let us know in the comments below!


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